Prime Video Commits More Than $2 Billion to Latin America
Prime Video is making its biggest regional streaming investment yet in Latin America, committing more than $2 billion between 2027 and 2030 to original programming, acquired content and live sports across Mexico, Brazil, Argentina, Colombia and Chile.
Amazon announced the investment on August 20, 2026, during its first Prime Video Presents Latin America showcase in Mexico City. The company says the programme will more than double the number of Local Originals produced across the five markets compared with 2026.
More than 25 new titles are already planned for 2027, spanning scripted series, films, documentaries, unscripted programming and reality formats. Among the projects named by Amazon are La Oficina Season 2, Tremembé Season 2, Menem Season 2, Marília, Te Odio, Te Amo, Rojo Corazón, Catedrales and Valentina.
The investment is significant because Prime Video is not limiting its strategy to Spanish-language drama or one dominant market. It is spreading capital across five major Latin American production centres while combining entertainment programming with a growing sports-rights portfolio.
Brazil is receiving a particularly broad slate. Current local reporting from the Mexico City presentation says Prime Video has announced a documentary series following Brazilian music duo Maiara & Maraisa, a new reality programme from Boninho and additional true-crime and scripted productions.
Prime Video is also expanding heavily into live sport.
Under Amazon’s 11-year global NBA agreement, the service now carries more than 200 games per season in Brazil and Mexico and has introduced NBA coverage in Argentina, Colombia and Chile. Amazon says more than 20 million Latin American households have already watched sports through Prime Video during 2026, exceeding its total for all of last year.
In Mexico, Prime Video will also become a new home for the Mexican national football team, carrying 38 home matches over four years beginning September 26.
The company is simultaneously widening Prime Video’s role as a streaming marketplace.
Later this year, customers in Costa Rica, the Dominican Republic, Guatemala, Paraguay and Peru will be able to subscribe to third-party streaming services directly inside Prime Video. Movie and television rentals and purchases will also launch in those markets, while Argentina already offers subscriptions through the platform.
That gives the announcement a broader business dimension. Amazon is investing not only in producing Latin American stories but in making Prime Video a larger distribution hub for other entertainment services across the region.
The company is also putting money into production skills and infrastructure. Amazon MGM Studios says it will continue programmes in Brazil and Mexico that train emerging producers, actors and technical crews, while a new partnership with SAE Institute will focus on physical production and post-production skills.
Latin America has become increasingly important to the global streaming industry as platforms look for locally produced stories capable of travelling internationally while also competing for major sports audiences.
Prime Video’s new commitment signals that Amazon expects that market to keep growing — and is prepared to spend at a scale that places Latin America firmly inside its long-term global entertainment strategy.
