Meta Sets Out New Plan to Put ‘Personal Superintelligence’ in Everyone’s Hands
Meta chief executive Mark Zuckerberg has laid out one of the company’s clearest statements yet on how it wants artificial intelligence to develop, arguing that advanced AI should be widely available to individuals rather than concentrated among a small number of companies and governments.
In a lengthy essay published by Meta on August 10, Zuckerberg said the company is working toward what it calls personal superintelligence: AI agents designed to understand an individual’s goals and assist with areas including work, finances, health, learning and everyday tasks. Meta says it intends to make versions of these systems free or affordable enough to reach billions of people.
The announcement is significant for more than the AI sector. Meta controls platforms including Facebook, Instagram, WhatsApp and Threads, meaning its approach to advanced AI could eventually influence how creators, advertisers, brands and small businesses produce content and operate online.
Zuckerberg also argued that invention rather than simple automation should become one of AI’s primary uses. He suggested smaller teams could eventually use AI agents to operate businesses at a scale that currently requires much larger organisations. That remains Zuckerberg’s prediction, rather than an established economic outcome.
Meta is also reaffirming its support for open-source AI. Zuckerberg said Meta Superintelligence Labs plans to resume releasing some open-source models, positioning the company against approaches that place tighter restrictions around advanced systems.
The Associated Press reported that Meta also introduced a new open AI model alongside the announcement, while describing the broader plan as an attempt to make powerful AI systems accessible outside large institutions.
The strategy is not without opposition. AI researchers and advocacy groups cited by AP have raised concerns about safety and whether increasingly capable systems should be distributed widely without stronger safeguards. Zuckerberg himself acknowledged risks involving employment, cybersecurity, biological misuse, surveillance and the possibility of losing control of highly advanced systems.
