Shein Targets August 28 for Hong Kong Market Debut
Fast-fashion giant Shein is preparing to make its Hong Kong stock-market debut on August 28, according to a person familiar with the plans, bringing the retailer closer to a public listing after previous attempts in New York and London failed to materialise.
Reuters reported on August 13 that Shein is expected to launch the initial public offering process as soon as next week. The company has not publicly confirmed the August 28 listing date, meaning the timing should still be treated as developing.
The planned listing represents a major moment for one of the world's most recognisable online fashion brands. Shein was valued at nearly $100 billion in 2022, but investors are now considering a valuation closer to $30 billion to $40 billion as growth slows and costs rise. The Financial Times has separately reported that discussions with some investors have centred on an even lower valuation.
Shein's own Hong Kong listing documents show how quickly its financial picture has changed.
The company reported a $99 million net loss in the first quarter of 2026, compared with a $395 million profit during the same period a year earlier. Operating income also fell from $348 million to $258 million.
The retailer has been affected by changes in international trade rules, particularly the removal of the U.S. duty exemption previously available to many low-value packages. Reuters also reported that a $328 million accounting charge linked to convertible preferred shares contributed to the quarterly loss.
Shein's Hong Kong listing comes after a lengthy search for a public market.
The company initially explored a U.S. IPO before turning towards London. Its Hong Kong application has now progressed far enough for an official draft prospectus to be published through Hong Kong Exchanges and Clearing.
