Nielsen to Buy DoubleVerify in $2.15 Billion Advertising Deal
Nielsen has agreed to acquire digital advertising measurement company DoubleVerify in an all-cash deal valued at about $2.15 billion, bringing two major names in media measurement and advertising verification under one company.
Under the agreement, DoubleVerify shareholders will receive $13.60 per share in cash, a 30% premium to the company's 60-trading-day volume-weighted average price as of August 5.
Nielsen is best known for measuring audiences across television and other media, while DoubleVerify works with advertisers and platforms to check whether digital ads are viewable, reaching real users and appearing in suitable environments.
Bringing the two businesses together would give Nielsen a much broader role in the advertising process, combining information about who saw an advertisement with data about how and where that advertisement was delivered.
The acquisition also comes as advertising becomes increasingly automated. DoubleVerify has been expanding its use of artificial intelligence across media verification and campaign optimisation, while Nielsen has been building its measurement products across television, streaming, connected TV and digital platforms.
The companies said the combined business would generate more than $4 billion in annual revenue on a pro-forma basis and provide services connected to companies responsible for more than $300 billion in advertising spending. Those figures are company projections associated with the proposed combination.
DoubleVerify will continue operating under its existing name after the acquisition, but it will become a privately held company and its shares will no longer trade publicly.
The transaction has been approved by both companies' boards but is . It still requires DoubleVerify shareholder approval, regulatory clearance and other customary conditions. The companies expect the deal to close by the first quarter of 2027.
